Founder-built brandFounded 2012
Larsson & Jennings
Andrew founded Larsson & Jennings in 2012, using influencer gifting from the start. He bootstrapped the brand to eight figures.
Read the founder storyCreator-led. Commercially minded.Growth for consumer brands & apps,
Growth for consumer brands & apps,
built on creators.
Three creator programs led by creative strategy. Performance Studio and Brand Studio when you need them.
Meet Creator StudioAll servicesCreator Studio.
Three creator programs.
One creative strategy.
Different products.
Different perspectives.
Different perspectives.
Product demo 
Everyday tech 
Unboxing 
How-to 
Try-on 
At home 
Daily routine 
Pet essentials
Illustrative AI-generated stills. Not client work.
Everything creator and influencer at Jigsaw, run as one studio. Each program is priced the way its creators are paid: on results, per post, or on a fee. The strategy behind them is the same.
Explore Creator Studio
Official partner
Official partnerJigsaw StudioCreator Studio
- 01 · Creators paid on resultsPerformance UGCCommission creators making videos that run as your ads on Trybe or SideShift, tested and scaled every week.Explore Performance UGC
- 02 · Creators paid per postCreator VolumeHundreds of micro creators posting on their own accounts on SideShift, paid per video and per thousand views.Explore Creator Volume
- 03 · Creators paid a feeInfluencer CampaignsNamed creators and influencers booked for a campaign, from fixed-fee content creators to top-tier talent.Explore Influencer Campaigns
Start with creators. Add what you need.
Explore all servicesExplore the studio
Creator Studio and specialist support for consumer brands.
Choose one studio. Combine two.
Or take all three.
↓Creative strategyCreative strategy.
Creative strategy.
Core to everything we do.
Every program starts with the angles from your reviews and customers, one brief per angle, every creator approved by name, and a weekly re-brief on what worked. The creators and how they're paid change from program to program. The strategy doesn't.
Explore Creator StudioYou approve every creator by name. Your ad accounts, platform accounts and creator relationships stay yours.
- 01
Angles from your customers.
We read your reviews, support questions and comments and sort them into the reasons people buy. Each one becomes a one-page brief: the hook, what to show, what not to claim.
- 02
Every piece of content tested.
Approved videos and posts go live and the numbers decide. Winners move into your main campaigns through Trybe or SideShift, where we're an official partner.
- 03
Re-briefed every week.
Creators hear what sold and what didn't. Angles that don't convert are dropped; the ones that do get more creators behind them.
Three studios
Creator Studio leads. Two more studios behind it.
Performance Studio runs paid media, retention and ad creative. Brand Studio runs strategy, AI production, web and tools. Hire one studio on its own, or take all three as Growth Partner.
AI-generated service concepts, not client case studies.
Your scope. Your choice.
Start with creators. Add what you need.
Pick one creator program or run all three. Bring in Performance Studio or Brand Studio when they'll move the numbers, or take the full team as Growth Partner.
Available on its own or with other services
Performance Creative
Static ads, video and creator content built around a clear testing plan.
Explore Creative- 01Performance CreativeStatic ads, video and creator content built around a clear testing plan.
- 02Performance MarketingPaid social and search strategy, buying and reporting.
- 03Email & RetentionKlaviyo flows, email campaigns and SMS for each stage of the customer journey.
- 04Brand & StrategyPositioning, visual identity and art direction across your customer touchpoints.
- 05AI ProductionAI imagery and video, finished by human retouchers.
- 06Web & DevelopmentShopify stores, landing pages and testing to improve the path to purchase.
- 07AI ImplementationCustom tools and automations that connect the systems your team uses.
Since 2012
first-hand experience building consumer brands
From the founder of Larsson & Jennings7
specialist disciplines
Creative, marketing and technologyThe experience behind Jigsaw
Our experienceAgency expertise. Brand-side experience.
Alongside our agency work, we bring first-hand experience of building Larsson & Jennings and supporting Duke + Dexter's growth.
Growth advisoryEXPERIENCE
Duke + Dexter
Andrew advised Duke + Dexter on growth, helping the brand reach eight figures.
Read about the advisory workOur founder
Influencer-led. Since 2012.
Andrew Jennings · Founder, Jigsaw StudioAndrew Jennings was using influencer gifting to build Larsson & Jennings in 2012. He bootstrapped the brand to eight figures, and later advised Duke + Dexter on growth, helping it reach eight figures.
That first-hand experience shapes Jigsaw: creator relationships, creative, paid media and the customer journey, connected by a team that understands the brand side.
AI production
AI production. Human direction.
Campaign imagery, product scenes and video variations, guided by an art director. We check product accuracy and finish the details before delivery.
How AI production works- 01
A connected campaign library
Hero, lifestyle and seasonal assets built around one art direction.
- 02
Creative built to test
Distinct angles and considered variations. Your results inform the next brief.
- 03
Tools built around the work
We use Jigsaw IQ, our own platform, to support production and reporting. Client access is agreed as part of the service.
FAQ
Straight answers.
No. Creator Studio, Performance Studio and Brand Studio are each available on their own. Choose one, combine two, or take all three as Growth Partner. We can work alongside your existing team and agencies.
Next step
Let's talk about your next stage of growth.
Creator Studio, Performance Studio, Brand Studio or all three as Growth Partner. A 30-minute call to work out the right fit for your brand.